PRODUCT CREDIBILITY

 

PROFESSIONALISM: You can be 100 percent confident in the accuracy, science and clarity behind your posts.

• Our team of medical and health editors is comprised of long-time experts in natural health. They work exclusively for us. We don’t farm out our newsgathering, fact-checking, editing, writing or customer service.
• Although peer-reviewed medical journal studies—when taken from the original, as-yet-unreported source—invariably are released in extremely technical, medical and statistical jargon beyond the grasp of most of your customers, we translate them into plain English.

CREDIBILITY: Our health study summaries are scientifically accepted by the medical community as well as the natural health community.

• The studies we report come from 1,000s of leading journals. We never report so-called “studies” that manufacturers conduct themselves, or worse, pay to have published—sadly, a common practice.
• Nor do we give credence to newsstand magazines, anecdotal evidence, self-appointed gurus or anything miraculous.
• All of our studies are released by independent, peer-reviewed, medical and science research journals—the only study sources that are accepted unanimously by scientists, doctors, natural health practitioners, natural health media and customers alike as being credible.

FRESHNESS: You’re the first—along with many frequent repeat visitors to your website—to know what’s new in the broad field of natural health seven days a week.

• Our staff regularly uploads 200-word study summaries on the day they’re first released, which is frequently a month before—or even several months before—their print publication date.
• Freshness, rather than any one topic, is our guide.
• When the public realizes that your site is the first to report any positive, journal-sourced natural health studies, they will seek you out for advice.
•  And that image is cemented seven days a week, even if your business is closed for the day.